Editorial direction
Identify the audience, reading context, format and editorial voice before shaping a content concept.
CONTENT / PUBLISHING
Digital Publishing
Editorial ideas with a clear purpose.
We explore digital publishing concepts built around readers, formats and discovery. From an initial editorial direction to a considered content structure, our focus is on making ideas easier to develop and discuss.
01 / AREAS OF EXPLORATION
Where ideas become
more specific.
Every brief is different. These are useful starting points for a conversation, not a list of guaranteed deliverables.
Content architecture
Plan categories, collections, navigation and discovery paths for a coherent reader journey.
Digital reading concepts
Explore responsive reading experiences, serialized formats and ways to present stories across devices.
Content partnerships
Discuss licensing opportunities, content submissions, co-created features and distribution models subject to appropriate rights.
02 / OUR APPROACH
A clear path from
first conversation.
We favour focused discovery, well-defined expectations and practical next steps.
Discovery
Understand the intended reader, territory, content format and objectives.
Concept
Outline editorial themes, user journeys and a workable content structure.
Evaluation
Review rights, operational considerations and any implementation requirements.
Next steps
Agree whether a pilot, proposal or further discussion makes sense.
03 / RELEVANT DIRECTIONS
Ideas worth
exploring together.
Our interest spans these adjacent categories. Specific projects depend on fit, availability, agreed scope and any applicable rights or standards.
Digital editorial conceptsReading and story discoveryCurated collectionsRights-aware content collaboration
04 / OPEN A CONVERSATION
Have a direction
in mind?
Send us an editorial idea, a collection, a reading product or a content partnership. Include your goals and any useful context so we can understand the opportunity.